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Promotional Advertising Should Be Useful
By Paul Sung
Trade markets are getting
bigger every day, new companies are established every single day. With new
technologies, the world has become a small city. All the companies in different
countries have to compete together to be a part of the market.
Companies keep finding new ideas to make them better and special to increase the
awareness of the customers. Each company wants to sell it's products, so it uses
different ways to have the customer's attention. It calculates an amount in it's
budget for advertisement each year. Some of the advertising ways are expensive
while others are not. Large companies usually have big amounts for promoting
their products. Even new established companies need to spend some money to
promote their company and their products to allow people to know that there is a
new product in the market.
Promotional advertising can be through putting ads in TV, radio, newspapers,
magazines, put ads on boards that are displayed in the streets, or by
distributing promotional gifts. Ads that are seen either on TV, radio,
newspapers, magazines, or boards are easily forgotten, but promotional gifts are
usually things that are useful to the customers to make them use the gifts and
remember the company that gave it to them or see the logo printed on them to
make the customers remember the product and use it.
Some of those promotional gifts are: pens, mugs, paperweights, computer
accessories, key chains, calendars, folders, wallets, watches, lights, t-shirts,
caps, mouse pads, stress toys, fridge magnets, coasters, or business card
Companies choose many types of promotional items, they choose expensive gifts
like: crystal paperweights, leather wallets, watches, or gold pens to give them
to big customers. And not expensive gifts like: caps, mugs, t-shirts, coasters,
etc. to give them to small customers, potential customers, family, employees, or
to all other people.
Choosing the right promotional advertising product is important to make the
promotional campaign successful. Companies should choose products that are
personal and can be used everyday or useful to be displayed in front of the
people all the time. They should have the right size; not too big or too small.
The right shape and the right colour; not too bright or too dull. People don't
like to look at and use ugly things. The more elegant it is, the more guarantee
companies have that their products are to be purchased by the customers.
Before choosing your promotional products, make studies to find what people
prefer. You can make surveys and ask people to what are the most useful items
are that they use everyday. Study your budget and decide your items accordingly.
Spend some time for your promotions, don't give all your time for manufacturing
the product because you need cash to continue manufacturing. You will get that
cash by convincing people about you product and you will reach that by making
Do not spend a lot of time and effort to find where to start with your
promotional advertising. Just look for the most suitable promotional item that
goes with your product and make it special and different. Promotional coasters
are a prime example of a creative area that you can look at.
( For more information and
suppliers of [http://www.promotional-merchandise.org.uk
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