official: Handling cash can ease pain!
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hard cash can ease your aches and pains, thatís the conclusion of a new study.
In a series of tests, boffins found that participants who counted money felt
less pain when their hands were dipped into scalding water. The soothing power
of cash also helped them shrug off the emotional pain of social exclusion,
reports Discovery News.
"When people are reminded of money in a subtle manner by counting out hard
currency, they experience painful situations as being not very painful," said
lead author Kathleen Vohs, a consumer psychologist at the University of
Minnesota's Carleton School of Management in the Twin Cities.
"You could think about being able charge yourself up before you encounter pain,"
she said. "When I used to run marathons, I would've maybe wanted to be reminded
of money first."
- ANi / Times of India