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Motivation:
Karsanbhai Patel
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Have you ever heard of Mr.Karsanbhai Patel ? Most of you can not
recognize this name isn’t it. But all of you are familiar with detergent
soap Nirma, isn’t it. Mr.Karsanbhai patel is the man behind this famous
trade name which is having 2500 crore turnover. His success is a great
motivation to all of us.
Karsanbhai was born in 1955 in Gujarat. His father was a farmer. He finished his
B.sc in chemistry at the of age 21 and worked as a lab technician in the New
cotton mills, Ahmedabad. Later he joined with Geology and mining department of
the state Government. In 1969 Karsanbhai setup Nirma ( named after his daughter
Nirupama) selling detergent powder. This was his after office business.
Karsanbhai patel had good knowledge of chemicals and he came with the Nirma
detergent which was a result of innovative combination of the important
ingredients. Consumer got a quality detergent with affordable price tag. He used
to work alone. Using his bicycle he used to supply his self made detergent
packet door to door at a price of Rs.3/- per Kg when the cheapest detergent was
costing Rs.13 in the market. He gave money back guarantee with every pack. He
used to sell about 15 to 20 packets a day. Nirma became huge success and all
this was a result of Karsanbhai Patel’s entrepreneurial skills. After 3 years,
Karsanbahai felt confident enough to quit his job. He setup a small shop In
Ahmedabad.
The
process of detergent production was labour intensive and gave employment to a
large number of people. 90% of the ingredients required for the detergent were
manufactured by Nirma itself
In
1980 Nirma moved ahead of Surf a detergent by Hindustan Lever. Later it entered
in the premium segment of soaps. Nirma beauty soap became on of the leading
toilet soaps.
Nirma
gave due importance to modernization, expansion and upgradation of the
production facilities. His company also made sure that it uses latest technology
and infrastructure.
In
1995 Karsanbhai started Nirma Institute of technology in Ahmedabad which grew
into a leading engineering college in Gujarat. An Institute of management
followed .All these came under Nirma University of Science and Technology
Nirma
also setup Nirma labs. It also runs Nirma memorial trust and Nirma foundation
for charity
Karsanbhai’s two sons and his son-in-law are now at leading positions in the
Nirma organization.
In
1990, Federation of association of small scale industries India ( FASII)
awarded him Udyog ratna award. The Gujarat chamber of commerce felicitated him
as an outstanding industrialist of the eighties. He has served twice as chairman
of the Development Council of oils , soaps and detergents.
In
2001, Karsanbhai was awarded an honorary doctorate by Florida Atlantic
University recognizing his entrepreneurial and philanthropic accomplishments.
The
company that was started in 1969 with just one man who used to deliver his
product from one house to the other house, today employs around 14,000 people
and has a turn over of Rs.2500 crores.. In 2005 Forbs listed his net worth as
$640 million
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