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Motivation: Karsanbhai Patel

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Have you ever heard of Mr.Karsanbhai Patel ?  Most of you can not  recognize this name isnít it. But all of you are familiar with detergent soap Nirma, isnít it. Mr.Karsanbhai patel is the man behind this famous trade name which is having 2500 crore turnover.  His success is a great motivation to all of us.

Karsanbhai was born in 1955 in Gujarat. His father was a farmer. He finished his B.sc in chemistry at the of age 21 and worked as a lab technician in the New  cotton mills, Ahmedabad. Later he joined with Geology and mining department of the state Government. In 1969 Karsanbhai setup Nirma ( named after his daughter Nirupama) selling detergent powder. This was his after office business.  Karsanbhai patel had good knowledge of chemicals and he came with the Nirma detergent which was a result of innovative combination of the important ingredients. Consumer got a quality detergent with affordable price tag. He used to work alone. Using his bicycle he used to supply his self made detergent packet door to door at a price of Rs.3/- per Kg  when the cheapest detergent was costing Rs.13 in the market. He gave money back guarantee with every pack. He used to sell about 15 to 20 packets a day. Nirma became huge success and all this was a result of Karsanbhai Patelís entrepreneurial skills. After 3 years, Karsanbahai felt confident enough to quit his job. He setup a small shop In Ahmedabad. 

The  process of detergent production was labour intensive and gave employment to a large number of people. 90% of the ingredients required for the detergent  were manufactured by Nirma itself

In 1980 Nirma moved ahead of Surf a detergent by Hindustan Lever. Later it entered in the premium segment of soaps. Nirma beauty soap became on of the leading toilet soaps.

Nirma gave due importance to modernization, expansion and upgradation of the production facilities. His company also made sure that it uses latest technology and infrastructure.

In 1995 Karsanbhai started Nirma Institute of technology in Ahmedabad which grew into a leading engineering college in Gujarat. An Institute of management  followed .All these came under Nirma University of Science and Technology

Nirma also setup Nirma labs.  It also runs Nirma memorial trust and Nirma foundation for charity

Karsanbhaiís two sons and his son-in-law are now at leading positions in the Nirma organization.

In 1990, Federation of association of small scale  industries India ( FASII) awarded him Udyog ratna award. The Gujarat chamber of commerce felicitated him as an outstanding industrialist of the eighties. He has served twice as chairman of the Development Council of oils , soaps and detergents.

In 2001, Karsanbhai was awarded an honorary doctorate by Florida Atlantic University recognizing his entrepreneurial and philanthropic accomplishments.

The company that was started in 1969 with just one man who used to deliver his product from one house to the other house, today employs around 14,000 people and has a turn over of Rs.2500 crores.. In 2005 Forbs listed his net worth as $640 million

 
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