Toastmasters Public Relation Corner
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What is Public
Good public relations (PR) is the practice of
creating, promoting and maintaining a favorable image of an institution among
its various audiences.
Goals in Toastmasters
As the Public Relations Officer (PRO) or Vice
President Public Relations (VPPR) your responsibility is to generate positive
awareness of the Toastmasters brand for the purpose of attracting and retaining
members. It requires keeping the public (external audience) and members
(internal audience) informed about club or district activities through effective
communication channels and media relations. Good PR will build membership and
gain public recognition.
Information and Tools
Below is a list of important
and resources to help you promote your club and/or district and its
Let the World Know (item 1140) provides everything you need to
know about conducting PR in Toastmasters, including contacting the news media.
Sample News Releases: A variety of fill-in-the-blank news releases
are available for you to download.
Newsletter Templates: Basic and free templates designed to look
great on major email applications and mobile devices.
Social Networking will help your club and/or district become more
visible across the Web.
Media Center: A one-stop source for information about the
organization. It includes organizational news releases,
electronic media kit and a
multimedia library with access to the Toastmasters official podcast, photos
and videos (including
M/PR Newsletter: A quarterly publication that offers advice about
marketing and public relations. It includes timely articles, trends and tips.
Toastmaster magazine is a monthly publication that explores
the topics of leadership and communication.
Virtual Brand Portal is your convenient resource for brand
information. Here you can download
district website design guidelines and other resources for your club and
For more information, email
or call 949-858-8255 and ask for a member of the
Division PRO Awards 2011-2012
The following awards will be distributed to
the clubs under the district 20
Platinum Web Byte Award
Talk of Town Award
Captivating Communiqué Award
Beat the Drum Award
TIES Award (Toastmasters Interactive Exchange with Society)
CSM Award (Connected Social Media)
IMPACT Award (Best Social Responsibility Project)
Download the Application and details for the above awards