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Google launches 'Helping women get online'

To empower women even further, Google India has launched an initiative called 'Helping women get online' that will encourage women in the country to use the online medium more effectively.

In the first stage of the initiative, Google will launch a mass media campaign targeted at women and promote the specially designed website www.hwgo.com which will host content covering the very basics of Internet and special content that is relevant for women in India, available both in Hindi and English.

Women can also call a toll free helpline number 1800 41 999 77 to get answers for any queries that they may have about the Internet.

Yonca Brunini, the VP for Marketing Google was optimistic about this initiative. He felt that this initiative addressed humanity's greatest challenges. The initiative was piloted at a village in Bhilwara, Rajasthan.

"With this project we successfully completed a digital literacy effort of training over 100,000 women in Bhilwara and trained them on how to use the basic applications on the Internet. The learnings from the pilot will help us to work on a framework which we will use to roll out in other parts of India. Internet as a medium can be extremely empowering for women and this is especially true for women in developing countries like India. We strongly believe that Internet can greatly benefit and transform the lives of women in India,” said Brunini.

The program is also said to be supported by Intel, HUL and Axis Bank. Intel is also launching a mobile app called “Easy Step” for women which would be available on Android playstore.The date of release for this app has not been released.

Google has also partnered with host of different companies who will create and share content relevant for Indian women on the www.hwgo.comhttp://www.hwgo.com website. These partners include Johnson & Johnson, Indiatimes.com, Healthkart.com and Babyoye.com.